FreeRice is the brainchild of John Breen, founder of Poverty.com and TheHungerSite.com. The concept here is ridiculously simple:
- You answer multiple choice questions that test your vocabulary
- Advertisers pay FreeRice to place ads on the web pages alongside the questions
- The advertisers’ money pays for the rice
- The more questions you answer—and the more ads you eyeball—the more rice you’re able donate
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